Facebook and Instagram Advertising
Want to launch a new product? Generate leads? Drive traffic to your website?
Do you want to raise awareness of your brand directly to the people most likely to buy your products or services? With Facebook and Instagram ads, I can give you a direct channel to those people through targeted and bespoke ads.
What I can do for your business
Facebook and Instagram ads are a great way to attract a new audience to your business. I will work with you to understand your business and your objectives, and with all the tools and information you provide will build a campaign that will target those people most likely to take action.
I can’t guarantee results but I can promise to use everything at my disposal to try and generate the results you are after.
How I hear you ask?
Here is a break down of the service I provide:
I will start by sending you my Facebook ads discovery questionnaire so I can get a clear understanding of what you hope to achieve, your budget, media assets available and time frame. You will need to have Business Manager set up for your Facebook Business page to run ads as well as have the Facebook Pixel added to your website. I can show you how to do this or you can get your web developer to do it.
We will look at funnels to decide the most effective way to turn leads into customers. I will then come up with the best plan of action.
The performance of ads is dependant on optimised and effective landing pages, if it’s not built into the contract, you will be expected to have a landing page set up to drive click throughs and leads generation.
Depending on the campaign objective, I will start to build your campaign with the use of the tools you have provided. You will be expected to provide any images and videos you wish to use. I will then start to build your audiences based on your budget. The smaller the daily spend the less number of audiences I can target.
To give you an example a £15 a day ad spend will only get you 1 audience to target. The bigger the budget the bigger your reach and the more audiences you can target. I can target people based on your Page engagement, interests and website visits (this is why you need the Pixel added to your website).
Once the campaign is live I will test your ads to make sure they are optimised and reaching the right people. I will continue to test and monitor them daily.
Changes will be made where necessary to make sure your ad doesn’t fatigue, this can involve testing a new image, copy or call to action.
You will be kept up to date as often as you like. I have clients who likely weekly updates and others who are happy to let me handle the campaigns. I am happy to discuss anything regarding your ad campaign. You just have to ask!
My fees start from £650pm
My fees are dependant on your budget and the number of audiences and campaigns you want to run a month. For effective testing and to give your ads the best chance of performing well, a minimum ad spend of £20 a day is recommended.
If you are looking to build a funnel from cold leads (interest based targeting) to warm leads (retargeting website visitors, video views and page engagement) your ad spend will need to reflect this. I recommend allocating 90% of your ad spend for cold targeting and 10% for retargeting.
I will monitor your ad spend and make sure you money is being used in the most efficient way. If I feel your campaign is not performing, you will be informed and I will offer recommendations on what to do next.
That’s it in a nutshell!
“Alex is a whizz kid! Thank goodness Alex knows about this stuff! She is an expert so the rest of us don’t need to spend hours trying to figure it out, getting overwhelmed and crucially wasting time taken away from our main work. She is also generous with her time and on hand to support. Thank you Alex!” - Robyn